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How it impacts your traffic, how it increases your conversions, who it attracts to your site. Download the free trial version below to get started. Doubleclick the downloaded file to install the software. Powersuite 2.5 Schneider Download' title='Powersuite 2.5 Schneider Download' />And, thats just the tip of the iceberg. The main reason Id suggest you use Google Analytics is so you can track your progress and consistently strive to improve on it. You can track how much of your traffic comes from different sources And dig even deeper to see where is bringing you the most traffic month on month. Youll also be able to see some of the keywords and search terms bring the most traffic to your site, allowing you to optimize based on that data provided. Now, it can be easy to get caught up in the Vanity Metrics stuff that looks and sounds good but doesnt really mean anything thats often provided by Google Analytics. Thats why its important to use the tool to track results. 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And, while it may not strictly be an SEO tool, it still helps you make informed decisions about the future of your marketing. You can manage a lot of the back of house for your site and find problems that are holding back your Search Marketing progress. For example, you can use the Crawl Errors tool to find broken URLs and settings that will be showing up negatively for Google As well as being able to get access to a full breakdown of your backlink profile that is just as useful as some of the data you get on your more expensive tools It is also perfect for managing actions taken against your site, especially if youve been penalized for webspam at any point in the past. The HTML improvements is also a key tool for any SEO, because it shows you how to make HTML improvements that will create a much more crawl friendly mark up. Luckily, I dont have too much work to do right now And dont forget the most powerful feature of all Search Analytics. 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